Winning Innovation Territories

Mintel and Black Swan Data are entering a new era of predictive intelligence.

By combining Mintel and the advanced social analytics of Black Swan Data, Winning Innovation Territories (WIT Reports) mark the next evolution of predictive intelligence.

WIT Reports help brands prioritise where to innovate, when to activate, and how to win, turning real-time consumer demand into confident, high-impact innovation strategies.

Track consumer demand, trends, and prioritise high-impact opportunities

Winning Innovation Territories, powered by Black Swan Data, delivers clear, actionable direction to your innovation strategy, cutting through uncertainty with real-time, predictive insight from unprompted consumer conversations.

Enhanced by advanced social analytics from Black Swan Data, WIT Reports analyse millions of conversations across platforms like TikTok, Reddit, and Instagram to reveal emerging innovation areas with high growth potential. This gives brands clear guidance on which opportunities to prioritise with confidence for maximum impact.

Combine expertise and predictive power to prioritise innovation

The new Winning Innovation Territories Reports add a predictive lens to Mintel’s consumer intelligence offering. By revealing granular innovation opportunities and unprompted consumer demand, WIT Reports empower brands to move from understanding category evolution to confidently planning and executing future-winning innovation strategies.

Combined with Mintel’s 360° category understanding, WIT Reports show how territories are developing and highlights the moments when action will deliver impact.

Why you need our Winning Innovation Territories Reports

While Mintel Consumer and Market Reports provide a comprehensive overview of categories and markets, Winning Innovation Territories Reports go further, empowering you to:

Spot High-Potential Opportunities

Discover and prioritise high-potential market opportunities through Trend Territories poised for growth.

Make a Future Action Plan

Understand which opportunities to act on now (next 12 months) versus those to prepare for next (next 1–3 years).

Leverage Social Insights

Accelerate innovation by combining unpromoted social media insights with consumer needs and the innovation landscape.

Harness Granular Guidance

Support ideation with granular detail on themes, benefits, ingredients, and products to highlight clear activation points.

Fuel Creative Ideas

Inspire endless creativity and envision what good could look like using Mintel Spark to instigate innovation ideas.

Move beyond understanding a market or category to confidently plan and execute your winning innovation strategies.