Beauty and Personal Care

Questions we can help you answer

• Which beauty and personal care brands are innovating in my category? + -

  Using Mintel’s Global New Product Database (GNPD), you’ll see which brands are launching new products in 86 markets worldwide. More than that, we can show you how they do it with detailed data and analysis on the claims, packaging, ingredients, fragrance, formulation, labelling, patents, textures and formats.

• What do consumers care about when it comes to beauty and personal care? + -

  Mintel Reports and Mintel Global Consumer are valuable resources for analysing consumer data and studying consumer buying patterns. They will tell what consumers care about at a category level. If you want to delve deeper, our Consulting team can work with you to define and identify the consumer segment that would be the ideal fit for your products and brand.

• What are the best opportunities for growth for my beauty brand? + -

  The best way to understand the factors driving growth in your market is with our premium beauty industry platform. With access to Mintel Reports, Mintel GNPD, Mintel Trends and Mintel Market Dynamics, as well as more specific beauty and personal care category, patent, innovation and trend analysis, our Consulting team can take that understanding further by applying it to your brand or running additional primary work to determine where you should focus for success.

• What beauty and personal care categories does Mintel cover? + -

  Colour cosmetics, deodorants, fragrances, hair products, shaving and depilatories, skincare, soap and bath products.