Consumers are complex beings who often act in inconsistent ways. Mintel’s 2025 Food & Drink Trends are rooted in the paradoxes that influence consumer behaviors and attitudes toward food and drink. For example, a person might set a goal to eat more vegetables, but then pair a healthy salad with French fries … and a dessert. Mintel’s four 2025 Food & Drink Trends explore the contradictions in how consumers traverse between health and indulgence. In addition, the trends also investigate the communication challenges that will emerge as the supply chain adjusts to local and global disruptions from extreme weather, geopolitical events and technological innovations.

Attendees of this webinar will learn:

How these global trends are predicted to take shape in the US and Canada
Inspiration on how brands can respond to these trends in 2025
Mintel’s expert forecasts on how the trends will evolve in the next two to five years

In this insightful analysis, consumer curiosity takes center stage, emphasizing the pivotal roles of knowledge, learning, and understanding. This transformative shift not only empowers brands but also ensures a seamless connection with the aspirations of consumers.

Meet the presenters

Jenny Zegler

Director, Mintel Food & Drink and Global Consumer

Jenny Zegler is the dedicated trends analyst on Mintel Food & Drink, blending Mintel Trends expertise with food and drink specific topics, such as health and wellness, formulation, sustainability, and premiumization. She also contributes analysis across beverage categories and has helped to develop Mintel’s annual trends since 2014.

Melanie Zanoza Bartelme

Associate Director, Mintel Food & Drink

Melanie is associate director and global food analyst for Mintel’s Food & Drink platform. She provides insights on global innovation and consumer trends across a number of food categories. Prior to joining Mintel in 2017, she previously reported on industry news and trends for the Institute of Food Technologists. Melanie holds a BS in journalism from Northwestern University. In her spare time, she loves to share what she’s eating at home in Chicago or while traveling the globe on her Instagram, @melanietastestheworld.

Paris Hogan

Director of Consulting

Paris has extensive experience in branding, strategy, and innovation across CPG, hospitality, and lifestyle categories. Paris enjoys finding the crucial connections between data and human emotion, looking beyond the now, and uncovering what comes next. Paris is passionate about reimagining possibilities and challenging the status quo, she has pioneered new approaches to answer big questions for organizations in ways that promote deep understanding with consumers and inspire radically new, meaningful solutions to their biggest challenges.

Americas
Food and Drink

On-demand

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